Under pinning this post is the thought that if FLI is to make our blog of value to our Faculty of Commerce we need to focus its construction around the people in the faculty. At present we have a steadily growing number of visits to the site but overwhelmingly these are not from FOC members. So we have tool that is growing in quality and audience but it is not yet integrated into the work of the target audience.
We’ve had one FLI Focus which engaged at least the faculty member who the post was about. There were 23 hits on the day of its posting – some of these appear to have been from the faculty as there was a surge in views following our announcement on the FOC Friday Update. Since then…
So today I’ve asked a couple of faculty for interviews with a view to writing up the materials as blog posts here. The point being that my writing on their behalf is a stepping stone to people contributing independently. A bridge to the ownership social media like blogs offer.
Perhaps my next graphic might be more appropriate after that? I’ll keep you posted ( yes- shocking pun, I know.)
Types of engagement http://wiredset.com/images/engagement.gif